On November 1st 2013, new regulations will come into force requiring property advertisements to provide consumers with information on non-optional fees, often linked with letting agents.
The Committee of Advertising Practice (CAP) Compliance Team has sent a guidance document to the RLA to ensure that landlords and letting agents are aware of a recent ruling by the Advertising Standards Authority (ASA) that dictates any additional fees on a property – for example admin fees or back ground checks – be acknowledged reasonably with the property being advertised.
The need for this comes off the back of a recent ASA ruling, where: “The complainant objected that the ads were misleading because they did not include a compulsory administration charge”.
This guide will provide you with practical advice from the CAP, how to deal with the ASA rulings and how to advertise properties accordingly depending on the media you use.
The document will provide landlords with vital information, because of industry-wide practices will change under the new regulations. Just because you are doing what has been done in advertising properties for some time it does not mean you are legally complaint…quite the opposite most likely.