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Property advertising is changing: 1st November

RLA
Written by RLA

On November 1st 2013, new regulations will come into force requiring property advertisements to provide consumers with information on non-optional fees, often linked with letting agents…

On November 1st 2013, new regulations will come into force requiring property advertisements to provide consumers with information on non-optional fees, often linked with letting agents.

The Committee of Advertising Practice (CAP) Compliance Team has sent a guidance document to the RLA to ensure that landlords and letting agents are aware of a recent ruling by the Advertising Standards Authority (ASA) that dictates any additional fees on a property – for example admin fees or back ground checks – be acknowledged reasonably with the property being advertised.

The need for this comes off the back of a recent ASA ruling, where: “The complainant objected that the ads were misleading because they did not include a compulsory administration charge”.

Read more about the case here

This guide will provide you with practical advice from the CAP, how to deal with the ASA rulings and how to advertise properties accordingly depending on the media you use.

The document can be viewed and downloaded on the RLA Guides site here.

The document will provide landlords with vital information, because of industry-wide practices will change under the new regulations. Just because you are doing what has been done in advertising properties for some time it does not mean you are legally complaint…quite the opposite most likely.

Further Information

 

About the author

RLA

RLA

The Residential Landlords Association (RLA) represents the interests of landlords in the private rented sector (PRS) across England and Wales. With over 23,000 subscribing members, and an additional 16,000 registered guests who engage regularly with the association, we are the leading voice of private landlords. Combined, they manage almost half a million properties.

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